Zonal Marketing Manager
Hiring For Leading NBFC with Pan India Branches in Trivandrum,Cochin/Ernakulam,Kannur,Malapuram
Experience: 8 to 10 years Posted on: 07/04/2020
Job Description

Be: The Marketing Leadership and the SPOC at the Zonal level To: Be the lead for PR and Internal Communication. too To: Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) To: Implement brand initiatives To: Contribute marketing perspectives & thinking at the zonal level towards building & executing wholistic business plans & activities To: Manage Marketing MIS / Insights at the zonal level Be: Custodian of brand guidelines * Oversee execution and track outcomes & metrics

Salary: INR 8,00,000 - 8,50,000 P.A (TA / DA eligible as per policy)
Industry: Banking and Financial Sector
Location: Trivandrum,Cochin/Ernakulam,Kannur,Malapuram
Desired Candidate Profile
Education: Graduate, Preferred MBA.
Candidate Profile: #Minimum 8 years experience To: Lead development of branch specific and - within that - customer-segment specific BTL Plans Implementation of Central Marketing programmes with report back to HO and to ZO Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementation on the same Close coordination with and support to field on implementation of local BTL consistent with Central Marketing guidelines Identifying, empaneling and managing marketing services agencies at zonal and - if required - at even granular level Being the voice for the Zone to Central Marketing and the voice of Central Marketing to the Zone To: Define, drive and follow a process for collecting & sharing market information, including competitive information Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives

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